Record Label's

Record Labels

We have decided our song for our music video therefore we need to decide on a record label which will then produce our single. I started of by looking at Rihanna's record labels as she is the artist which we are being inspired from. Rihanna has two record labels 'Roc Nation' and 'Def Jam'.

Def Jam Recordings is an American Record label which was founded in 1983. It's a smaller independent record label from the conglomerate Universal Music. The genre focus for this record label is mostly R'n'B and Urban style music. Other artists which are on this label are artists such as  Kanye West, Big Sean and Iggy Azalea which are also hip hop/ R'n'B singers. The logo for the record label is very simple, there is very little colour and only one font is used however it's the sizing of certain letters within the words which gives it the formal logo look. The black writing against the white background allows the writing to stand out and the title show. There aren't any images used, in fact the logo is just the title of the record label in a different sixing of font and formation.

Roc Nation is another American Record label which was founded in 2008, therefore making this record label really fresh and current. Former rapper Jay Z created with record label in 2008, therefore making it a more independent record label and not being linked with any of the Big 3 record labels however has some calibrations with Sony Music. Artists such as Demi Lovato, J.Cole and Rita Ora are too part of this record label. The logo consists of the record labels name which is in an unusual font which makes the writing look as if it has ben stencilled on. The colours again are black writing upon a white background however the first word 'Roc' is in red. This adds colour to the logo as well as allowing the audience to focus on the word 'Roc' suggesting their music is up beat and slightly Roc based even though its not spelt 'Rock' is pronounced quite similar creating the rock up to beat appearance.

Jive is again an American Record label however this record label doesn't specify within genre. This record label signs any artists no matter what their chosen genre is. Founded in 1981 Jive is part of the Sony Music Entertainment which is one of the Big 3 record labels, which gives Jive a higher success rate. Chris Brown (R'n'B singer) is signed with this record label however Britney Spears (Pop singer) is also signed with this record label. The logo for this record label has more of an image. The name of the logo is still shown within the image however the background creates a shape of a diamond which has parallel blue lines going horizontal behind the image. This gives the image a create appeal and looks slightly more exciting however it still is very plain with only the use of 2 colours, blue and white.