Target Audience

Target Audience

We have decided to use a similar target audience to Rihanna which is female's aged between 15- 25. All ethnicities listen to Rihanna's music despite being within the R'n'B genre, this is due to the success rate of Rihanna, her singles become massive hits therefore end up making their way onto the top 40 pop charts.

Rihanna's fashion is very unique and she has been said to be a bit like a fashion guru therefore her fashion statements has a massive effect on her audience who pick some of her fashion choices as a trend. When deciding the costumes for our actor we will need to make sure her costume is very unique and has an almost 'Indie' appeal to it, this is so the audience recognise the fashion statements and would potentially pick them up.
Rihanna is a very independent young female who is a role model to her target audience. The courage and strength Rihanna has is shown within her music video's, this is demonstrated with strong movements ad confident body postures therefore our actor will need to portray this. Due to social media everything Rihanna say's or does is documented and delivered to her fans through various social networking sites, in our music video we could have a shot where our actor is on one of these social networking sites scrolling through to advertise and promote both the social networking site and build the artists fan base.
Teenagers and young adults stereotypically party and drink a lot therefore our actor could emphasis this by being at a party for dinking however would this be setting a bad influence? We could get our model to look like she's at a party however alcohol isn't used therefore setting a good example, though this could then make the artist look boring and lose fans. This would be another debatable theme when coming to planning the structure and shots of our music video.