A digipack typically consists of a book-style paper or cardboard outer binding with one or more plastic trays capable of holding a CD or DVD attached to the inside. These are usually used for CD singles or specials rather than a whole album. They grew a population in the early 2000's through record labels and record artists.
This is a standard template and layout of a digipak. The digipak consists of a back cover, front cover, a page for the CD and a inner cover which could contain lyrics or a image of the artists or a short bio of the artist. Some digipak's consist of 6 pages, a front, back and CD holder and then sometimes have lyrics on the other pages or a main image.
I will be looking into R'n'B digipak's in order to create our own one, to advertise our 'Man Down' sound track.
We a due to film the main content of our music video this Saturday, however we have had issues with communicating with our male character Brad, therefore we have decided to use a different male actor.
We tried to look for another male actor of a different ethnicity to adhere the R'n'B stereotype, unfortunately we haven't been successful in this search. The filming date is coming close and we need to film regardless due to the time schedule therefore we have come to the conclusion that we will use a white male actor.
We have decided to use Callum who is a close friend of Amy's therefore he is more reliable and easier to contact for additional information about the filming day. Callum, despite being British White, has olive skin therefore will hopefully fit in with the R'n'B genre. We are subverting the stereotype by using a white male actor however we want to subvert the genre to show the change within society.
We are now ready to film on the 5th November.
Costume Images
We have decided to dress our male in black jeans and a black top. The colour symbolises the fact he hasn't got a soul and he's emotionally drained. The colour black stereotypically symbolises death and angry therefore will interlink with the hidden message within our lyrics.
For our female actor Sara will be wearing stereotypical London clothing. This is to represent the location of the music video as well as the generation. The female clothing will also be flattering showing either shoulders or legs, this is to attract the males, this is called male gaze.
The clothing will juxtapose from the bedroom to the streets. Where the strew clothing will be fashionable the bedroom and dancing scene will be in relaxed clothing such as leggings and baggy tops. This represents she is relaxed and it's easy to break his heart.
The shots for our music video where put onto different posit notes, this allowed us to rearrange the shots to give the right look and flow of the music video. Despite our drawings not being the best, we have added what angles we were going to use and the timing of each phrase. Even though we have a clear structure in place we are aware that some shots maybe to long or short therefore there is room for adjustment and for other shots to be added. When we commence filming we will film more than whats on the storyboard in order for use to have extra footage to use when we need to. With the lyrics notes and our storyboard we have a clear structure of our music video.
There are elements of the song where the lyrics cross phrase, for example in the course the lyrics sing 'Man Down' and the 'Rum Pa Pa Pum' lyrics fade in directly after therefore we can't have the lip syncing with both bits, therefore we need to use a quick cut to change from the lip syncing to some footage of the narrative before returning back to the live performance because then the vocals and footage will work along each other without crossing over to much. We have an even amount of performance and narrative in order for the audience
to stay engaged and enjoy the music video. When filming the the public places we need to make sure the public don't just stop and watch us filming, if this was to happen we will need to keep filming in orderer to get a natural shot. If the public watches it will make the music video look set
and won't look like a real storyline, this will effect the narrative and realism of this. Recently the train system keep going on strike therefore we will need to double check the timings and locations of both tubes and trains the day before in order we get the right transport at the right
time. We are looking forward to filming the footage for our music video and start editing it.
Now the storyboard is complete it is time to start filming. As we need to go up to London in order for use to geographically set our music video we will need to arrange a whole day where we are all free in order to go to London to film. We have decided to do this on the 21st October, this is because we have this Friday off school however if we treat it like a school day then no one will have plans or work therefore we can make a day of it. Filming late October reduces our time to edit therefore we need to make sure our filming is as close to perfect as we can. Our whole music video isn't set in London therefore we can film the local parts sooner. We need to use a projection therefore we can use the school facilities, these shots can be done within the school day to give us some footage to start editing. Also there are elements where we have live performance in a bed room therefore this could be a small after school, filming evening in order to capture this shot. Also the dating scene can be filmed before by using our location Nando's or restaurant at Hempstead Valley or The Chatham Dockside.
On the 21st we will get the train at 10:45 at Rainham Station and will arrive at Victoria Station at approximately 9:54. Then we will get the tube, take the Victoria line to Warren Street then change lines here to take the Northern line to Camden Town. From here we will look around for the best location, Camden always has market therefore we will use this location for our footage. On the way back will use Victoria Train Station for the purposing scene.
Hoping all this goes to plan we will have all our footage by the 31st October therefore gives us a long time to edit however if any footage needs re-filming or changing then we will have the opportunity to. If the 21st ends up being a problem then our back up date is the 24th, which is a half term day.
Due to the length of the song we decided to cut the music therefore some of the lyrics where cut so we won't need to include these into our story board plan. We printed out the lyrics and wrote small annotations along side in order for us to make a clear image of our story board before adding images to the real story board. This task was really productive because we put all our ideas down and now come to a clear outcome and understanding of our narrative, as well as the balance of performance and narrative.
It was difficult to edit the music in order for the lip syncing and music to match up. We decided to have the music playing out loud from a phone in order to have the right words a rhythm. We used both an outside and inside location in order to see the lighting difference and see if it'll effect the lip syncing, this was a successful outcome because both lip syncing looks really convincing. The song has a repetitive beat however the words can be quite fast therefore the diction and mouth shape needs to be convincing. We decided that if the actor actually sang the song rather than mouthing it, it would possibly look more convincing as when you lip sync your mouth creates bigger actions therefore not making it look realistic. We will use this technique when filming this music video because we feel like it'll be the best way to control and make the singing look convincing.
As our music video genre is R'n'B our actor needs to make herself look submissive and have the audience engaged by looking at the camera, where as other genres such as Rock won't even look directly into the camera. We used Sara and Amy in our experiment; Sara, because she'll be our actor and Amy, because she is one of our team members therefore she'll be able to understand the difficulty on the task and how to improve it.
Since we are doing an R'n'B genre music video we automatically knew we had to use an ethnicity which was either black or mix raced. This was to follow the conventions of an R'n'B music video to make ours look as natural as possible however in 'Man Down' Rihanna's accent is quite strong therefore using a white person wouldn't look natural mouthing the words as the accent isn't stereotypical with that ethnicity.
Sara
Our first actor idea is Sara. Sara is half Indian which gives her the brown pigments within her skin. Sara has long black hair which will gave us the opportunity to experiment and try different styles of for different shots and has a very pretty face, which is a natural blank canvas to work one in terms of make-up. Despite being small Sara is a very confident girl which will be helpful when filming in public areas. In addition to this all Sara is a dancer is a numerous amount of styles which we could use to our benefit as we could have dancing shots within the music video. Even though Sara is confident she wouldn't be open into wearing clothes which are to exposed as she will feel uncomfortable which is a slight disappointment as fashion is such a manger inspiration for the target audience. Here is a front and side shot of Sara, her fashion is quite plain however this is due to her school uniform. Her natural costume is baggy, relax wear, where Sara is a dancer she doesn't really have much of a party wear however there are ways where different costumes could be used in order to give her a more unique dress sense. We then got Sara to do some poses, one including a chair to allow us to use different angles and a long shot pose with different arm lines, this is also allow use to get a good idea on a potential album covers.
Rihannon
Our second actor idea is Rihannon. Rihannon has elements of the Caribbean in her therefore she has the right ethnicity look. A massive element of Rihannon's appearance is her fashion sense. As you can see she is wearing a bright colours shirt, black trousers and Doc Martins, her 'Indie' style stands out, Rihannon also has short hair which is blonde and fluffy. Her image is very unique and interesting, this will allow us to use full advantage of her style to create an 'Indie' image, however she slightly subverts the female stereotype in her own way which isn't a problem however for our music video she might not be the right image. Also her availability is quite poor due to her working hours. We took photo's of Rihannon to get different perspectives of her in different angles and poses, as you can see Rihannon hasn't got that sassy posing look like Sara did, Rihannon's poses make her look cute and young which isn't the impression we want to give. Instead of a deep glare she has a cheeky smile and a has a jolly look on her face which doesn't make her look submissive which we want as we want to keep our audience as mass as we can creating a male gaze which we don't think Rihannon has.
Chrissy
Our final actor idea is Chrissy. Chrissy has the ideal figure which is a massive benefit as if she was our model a lot of females would look up to her and become inspired by her figure and would motivate themselves in order to have the ideal figure. Chrissy's natural outfit varies between party and indie look there's no in between which Rihanna has. Chrissy has a very natural face however she covers it a lot with her hair . You can see from her head shots and modelling shots she is very photogenic and her poses are very natural. Chrissy however hasn't got a lot of confidence despite looking good behind a camera, which could be a problem when filming in public places. Also the availability off Chrissy is limited therefore finding a time when both us and she free my be tricky. Chrissy can dance however her main style is only hip hop, we have not yet decided what style of dance we want in our music video however is we chose Chrissy she will limit our free range of different ideas.
We have come to the conclusion that we are going to use Sara to symbolise as the actor of Rihanna. This is because she has the best canvas for us to work on in order to get the right Rihanna look. She is more available and has a larger range of looks in order to allow use to have a wide experiment range in order to create our music video. Sara is also quite a close friend therefore we know she's reliable. Even though we aren't using the other actors we may need a background cast therefore we would ask these girls to play a role within this area. We are going to transform Sara into our ideal Pop Star in order to have the right image for our music video.
I decided to use the name 'Orbit Record' for my record label. The word orbit symbolises the world and the Earth orbiting the Sun or Moon orbiting the Earth, showing the circle and mention of life, also foreshadowing the shape of a record as the are is orbits round a record player. I also used the word record as it is a record label company and also had a natural flow to the word orbit.
This is my first logo idea. I have followed the other R'n'B record label logos and stuck to a black and white canvas. The title of the record label is stood in the centre of the image in a clear black consistent font. There are then 2 circles which 'orbit' the title, this slight image links with the idea of the world and sharing as well as symbolising the word orbit. The inner circle is thicker than the outer circle, this was to create a more interesting composition, also the writing is quite thick therefore the thin line doesn't make the image look to bold.
This is my second idea for my record label logo. I've used an image of a record for my background, this was to symbolise the word 'record' within my logo title, this idea was inspired by 'Jive'. I think use the same font for the word 'orbit'. The word is curved within the record as if the word was orbiting the record therefore making it look slightly like a pun. The record is black and white which is very simple however by making the writing blue the adds colour as well as allow it to stand out a bit more. The colour blue symbolises the earth and water as well as purity and emotion which the lyrics in R'n'B music are. Looking at this logo and the logo above this logo doesn't look as if it'll fit in with other record label logos because it looks to amateurish and fake therefore so far I think the top image is more than likely to look more natural.
This is my final idea for my record logo. I followed the idea from my first logo in creating a boarder, this I found gave it a nicer finish and other record labels such as 'Discord Record' and 'Motown' do the same thing. For this idea I stuck to the black and white colour's as I felt it looked more professional and tidy. In terms of the writing I used two variations of the same font therefore making them look slightly different but still very similar. Roc Nation used different colours for each of their words therefore I put on my own twist and kept the colours the same by changed font for each of the words. This logo looks more modern compared to he other two above. The font of this logo creates a rock/ hip hop vibe therefore making it look more genre pacific.
With these 3 logo's above I have decided to use logo one for my final. This is because it look's older than the other logos and as if it could fit in with the others. This logo is plain but gets the name of the record label across, the 2 circles around the title create a neat shape and final logo. The black and white colour scheme is bold and clear. The second logo I feel is to cartoon like and looks quite childish and immature, the third image I like however looking at it now I feel the font looks to rock/ heavy metal like.
We have decided our song for our music video therefore we need to decide on a record label which will then produce our single. I started of by looking at Rihanna's record labels as she is the artist which we are being inspired from. Rihanna has two record labels 'Roc Nation' and 'Def Jam'.
Def Jam Recordings is an American Record label which was founded in 1983. It's a smaller independent record label from the conglomerate Universal Music. The genre focus for this record label is mostly R'n'B and Urban style music. Other artists which are on this label are artists such as Kanye West, Big Sean and Iggy Azalea which are also hip hop/ R'n'B singers. The logo for the record label is very simple, there is very little colour and only one font is used however it's the sizing of certain letters within the words which gives it the formal logo look. The black writing against the white background allows the writing to stand out and the title show. There aren't any images used, in fact the logo is just the title of the record label in a different sixing of font and formation.
Roc Nation is another American Record label which was founded in 2008, therefore making this record label really fresh and current. Former rapper Jay Z created with record label in 2008, therefore making it a more independent record label and not being linked with any of the Big 3 record labels however has some calibrations with Sony Music. Artists such as Demi Lovato, J.Cole and Rita Ora are too part of this record label. The logo consists of the record labels name which is in an unusual font which makes the writing look as if it has ben stencilled on. The colours again are black writing upon a white background however the first word 'Roc' is in red. This adds colour to the logo as well as allowing the audience to focus on the word 'Roc' suggesting their music is up beat and slightly Roc based even though its not spelt 'Rock' is pronounced quite similar creating the rock up to beat appearance.
Jive is again an American Record label however this record label doesn't specify within genre. This record label signs any artists no matter what their chosen genre is. Founded in 1981 Jive is part of the Sony Music Entertainment which is one of the Big 3 record labels, which gives Jive a higher success rate. Chris Brown (R'n'B singer) is signed with this record label however Britney Spears (Pop singer) is also signed with this record label. The logo for this record label has more of an image. The name of the logo is still shown within the image however the background creates a shape of a diamond which has parallel blue lines going horizontal behind the image. This gives the image a create appeal and looks slightly more exciting however it still is very plain with only the use of 2 colours, blue and white.
We have decided to use a similar target audience to Rihanna which is female's aged between 15- 25. All ethnicities listen to Rihanna's music despite being within the R'n'B genre, this is due to the success rate of Rihanna, her singles become massive hits therefore end up making their way onto the top 40 pop charts.
Rihanna's fashion is very unique and she has been said to be a bit like a fashion guru therefore her fashion statements has a massive effect on her audience who pick some of her fashion choices as a trend. When deciding the costumes for our actor we will need to make sure her costume is very unique and has an almost 'Indie' appeal to it, this is so the audience recognise the fashion statements and would potentially pick them up.
Rihanna is a very independent young female who is a role model to her target audience. The courage and strength Rihanna has is shown within her music video's, this is demonstrated with strong movements ad confident body postures therefore our actor will need to portray this. Due to social media everything Rihanna say's or does is documented and delivered to her fans through various social networking sites, in our music video we could have a shot where our actor is on one of these social networking sites scrolling through to advertise and promote both the social networking site and build the artists fan base.
Teenagers and young adults stereotypically party and drink a lot therefore our actor could emphasis this by being at a party for dinking however would this be setting a bad influence? We could get our model to look like she's at a party however alcohol isn't used therefore setting a good example, though this could then make the artist look boring and lose fans. This would be another debatable theme when coming to planning the structure and shots of our music video.
The characters which are used in R'nB are stereotypically shown as rich which is portrayed through their costume and jewellery, the females have their hair styled and have make-up on however the make-up isn't overpowering and is quite subtle but highlights different facial features like the eyes and lips, the males on the other hand either have short black hair or wear a hat therefore cannot see their hair, this 'gangster' style which is portrayed in men as it's make to make them look more masculine. The females costume aren't normally to revealing however a shorter top or skirt might be used to make them look more flattering. In some music videos there is a narrative which is portrayed throughout therefore the singers multi-role as the characters within the story. The way the artist is portrayed in the music video aren't always their natural appearance however the production company make them look this way in order to have more views and to promote their music.
Most R'n'B music videos have some sort of shot of the artist and they are normally included within the video however they aren't always the only character. Additional cast/ characters are used in music videos to set the scene, for example a party scene requires a mass cast in order to create the right atmosphere in order to make the music video look more exciting and busy. Males and females are portrayed the same as the singers however the camera shoots which are used make it clear of their importance in comparison to the artists in the music video.
Christina is a massive icon in pop due to her powerful face as well as her beauty. Her song Genie In a Bottle is now an old school anthem. The music video commences with Christina on a beach at sun down. Shot reverse shot is used of her rolling around in the sand and leaning against open french doors singing with a lot of emotion on her face. Her costume allows her to have either her legs or mid rift out but not both, this makes her flattering however also not to revealing or sexualised. When the corse commences dancing elements start to be included. Wearing a tassel top and comeback trousers she starts to hip dancing however in
between the dancing there are shots of her sat down against and on wooden decking. Camera doesn't tend to stay still, if focuses on one thing them starts to more either right or left to create the effect of us dancing or moving away, the camera sometimes moves the direction Christina is moving her body therefore she could be controlling the camera. In the second verse Christina is greeted with a group of females then a group of males which arrive in a old but clean car, this suggests the teenagers are about to have a party as it's night time and this would adhere to the teenage stereotype. The course has the same layout to the pervious one, the shots of Christina on the beech however have become more sexualised and she is pouting and rolling around more as if she is looking for attention, the way she looks down the camera makes her look more deviant and controlling. She then is crawling over the car bonnet singing to the male in the car, from the males angle he can see her cleavage a well as he bottom which makes her
look very sexualised and trying to get the attention of the male character. A worms eye view is used as the male jumps over the fence because he want to get to know the female singer. The narrative is very clear that theres some sort of love story in process. The editing technique of slow motion is used when they walk towards the sea bed to show him taking bigger strides in order for him to catch up with her. He then kisses her on the cheek which makes her smile and shows the connection between the two characters The course is repeated in the same way it had done before. The music video finishes with the social group sat round a fire on the beech talking and giggling.
Toxic- Britney Spears: 2003
Britney is a massive Pop icon. Her song 'Toxic' is pop however does have elements of dance in it making it slightly a hybrid song however having a song which is just one genre isn't as common anymore. The main setting of the music video is set on a plane and Britney is the air hostess of this air line. There are cuts between air hostess Britney and Britney wearing a full body suit however it is see through with jewels or glitter in different places. Britney's image is very pretty with her blonde hair and small waist which is a male gaze which widens her audience. Making the artist look good is a convention in all music videos, to make sure they capture the audience. As she is walking the refreshments try down the isle the camera is behind her allowing the audience to see her underwear which again is another male gaze element. Britney then spills a flute of champagne down one of the male passengers lap, she them cleans it up however where she is so close to his genitals he pulls worrying facial expressions. The dancing is very technical however when see calls one of the men over, her hands do different dance moves round her boobs to make her look more submissive and sexually available. She then follows him into the bathroom with a little run. She then kisses him passionately pulling his tie and hair. At first he is an ugly fat geek however when she sings the course she removes
his mask and a muscle blonde male is in his place, this suggests within the story line she has down this more than once. As she finishes kissing him she takes her hand down towards his genitals however steals his wallet and walks away before changing scene. The next scene Britney's costume is a leather outfit whilst she rides on the back of a topless black mans motor bike. The story line within the music video is about Britney controlling the men. The music video them becomes slightly consecutive as the motor cycle does lots of different moves. Between the second scene there are shots which go back to Britney in the cat suit. As she walks down a walk way fire behind her makes her look powerful and confident. She then takes a special drug which is green suggesting that it is toxic like the title. The rhythm of the music changes as she performances some sexy dance moves round the laser lines. Close ups of her face pouting and biting her lip makes her look like she is posing for the camera but also making her look submissive and allows the audience see she is trying to attract other people. At the end she is wearing shorts and a crop top as she walks towards a posh looking male, at the beginning she stole money therefore suggesting now she has got a rich man she can settle. To end the music video the location returns back to the aeroplane location an she winks to the camera. The music video follows the conventions of a pop music video for a female as males are represented differently. Throughout she is represented as being sexy and always using men. There is a narrative throughout however it didn't connect lyrically to the lyrics.
One More Night- Maroon 5: 2012
Maroon 5 have changed their sound over the years as the sound and popularity of music has changed over the years, 'One More Night' being one of their most recent famous singles. The base story line of this music video is about a couple who have a baby who always argue and fall out. This story line is shown within the first 2 shots within the music video, the male is feeding his baby and the female is washing up and smiling at her little family. This adheres to the stereotypes of genders the female does all the hard work whilst the male doesn't do as much. The location of the music video then changes to gym location, the male is working out with a friend or possible trainer with different mid and long shots of him doing sit ups, punches and skipping. A close up of his hands being tapped up blur's out to a lo angle of him holding his baby whilst the women is cooking, the lyrics sang at this point is 'we can't do this no more' which suggest that the relationship isn't working.
It's clear that the male is a boxer as he quickly eats the meat he is given for dinner, before a quick cut to him training again. As he trains he punches to the beat to keep the rhythm going however additional punching sound is added to show and emphases how hard he is working. Slow motion is used as he quickly eats his meal, then kisses his baby good bye, punches the baby as if he was training but softly then grabs he's belongings to leave. At the wrestling ring additional sound of people cheering is played over the top and everything is done in slow motion to build tension before the fight. Whilst the fight is happening the female is packing her belongings into a suit case as if she has had enough and is leaving him as he is so obsessed over his boxing. A low angle is used when the ring lady walks round with 'round 2' written on her board, this shows he has survived the first round therefore is doing well. Flash cuts between the fight and the women packing her things became quicker and quicker. Mid- shots of a man within the audience recurred throughout the fighting scene, his costume is a blue suit and and straw hair with sun glasses and has long blonde hair, the fact he has his own shot suggests that he has placed a bet on one of the fighters or he is looking for a new boxer for his own team however his facial expressions suggest he
is on the other mans side. As the family man punches his opponent he falls the ground which foreshadows the women putting a stuffed zebra into the box which she is packing, this symbolises boxing has taken over his life and he chooses winning over his children. When he returns home he notices that the apartment is empty and his trophies were all over the floor. A close up of his face shows his expression as well as all the bruises and cuts he has on his face, this represents all the effort he has put into his boxing. At the beginning of the music video 2 goldfish were shown swimming around in a fish blow representing the 2 people in the relationship however the last shot is the fish tank with one fish in it shown that the other fish is gone.
Can't Stop The Feeling- Justin Timberlake: 2016
This is one of the most recent pop songs also being know as, the summer song of the year. Music videos for pop songs normally have some sort of narrative within however there are some pop music videos which contain quite a bit of performance, ' Can't Stop The Feeling' is one of them. As a male Justin is portrayed as a good looking gentlemen and as before mentioned artists are made to look their best within there music videos. The opening scene starts in an American style cafe, a mid shot of Justin eating a pie. Then is jumps cuts to the waitress dancing, the dancing wasn't technical however it was a step dig to the beat. Within the verse there are several long shots of different people in different locations dancing, such as the dry cleaners, hairdressers and car wash. This simple dancing creates a energetic atmosphere creates a feel good song. Between all the bop like dancing there are mid shots of Justin in the cafe, he doesn't dance however does simple hand movements which have a connection to the song such as 'just imagine' the
fingers point away from the head. The dancing for the course becomes more jumpy to keep the energy of the song going. There is a second narrative running through the music video of Justin food shopping which is a boring task however the beat of the song makes it sound exciting. Justin breaks the forth wall as he sings directly to the camera and again uses small hands actions to act out the words. Different locations are used for the second verse but the same simple dancing is used. This
song is used within the new animation film 'Trolls' therefore there is one location where a sales males is dancing within a TV shop and on the screen of the TV are the animated characters from the movie dancing, this promotes the film as well as the song as the audience will recognise the song when its played within the movie. The different locations of the dancing continues. Justin in the course is walking through a row of columns and on the word ' dance' he would dance. The music video hasn't got its own narrative however the song lyrics link to the dancing as the song's story line is about being happy so dancing is to let the energy and excitement out which is being showed through the dancing within the music video. All the dancers from all the locations come together towards the end to do a final dance which is a bit more technical than what they have done before. The conclusion of this dance shows the happiness and excitement of all the characters and every sharing it and spreading it. The lyrics sing 'keep dancing' so that's what all the characters do they all have their own personality and job however they are all very happy with their life as they are dancing about it looking happy.
All the music videos above follow the pop music video conventions because they all have a narrative which is lead by the layout of the song. The females are always seen as being sexual and attractive where as the men are seeing as being confident and again attractive.
We sent a SurveyMonkey, survey to 20 people. These people had a range of ages and tastes in music, this questionnaire will allow us to understand the importance of a music video and popularity and structure of your music video. 80% of the audience where females and the other 20% there males. Females are our main target audience however due to the mass audience and audience pull with R'n'B music our song reaches out for both females and males. Their ages stretch across a whole range of years, from teenagers to adults its clear from the star ratings that R'n'B music is a popular genre. This is important as we need to make sure that our music video isn't to graphic as well as making it look interesting for the older audience members.
We asked the audience to rate R'n'B music out of 5 stars,this was to allow us to understand whether or not we need to make our music video global or make it more indie style. From our research the majority of the people said only positive comments about R'n'B music and over half rated it either 4 or 5 stars. The most popular R'n'B artist from our survey was Rihanna with a massive 8 people choosing her as their favourite artist, followed by Beyonce and Whitney Huston, there were also some other artists that are less known such as Lauren Hill. We want to use a mainstream artist to keep up with the high expectation of these R'n'B artists. The rating for Pop music was also positive the majority rated the genre at 4 stars, however Pop had less favourites than R'n'B. Justin Bieber was the most popular pop artist chosen for this genre, followed by Sia and Adele, we have already decided as a group we want to do a female vocal song in order for it to connect with us better and will allow us to do our best. On the other hand Rock had quite a few negative comments as 30% rated the genre rubbish therefore we have chosen the most popular genre. 7 people said that they didn't have any favourite Rock artists, this may be due to the fact they don't like it or they don't know any artists, the most popular band was Fall Out Boy with a total of only 5 therefore highlighting the lack on interest into Rock music. Overall we have come to the conclusion of using a R'n'B music genre. This will allow our music video to be successful and aim to the mass audience.
Music videos are only shown through TV Music channels and on social media. When in a car or at work, the radio is normally played therefore the music videos aren't shown. With technology improving every day its becoming easier to access a range of different music devices some containing just the MP3 version but others now including the videos. We asked our audience how long a week they would spend watching music videos the majority said they only play the video in the background which shows they aren't fully focused on the music video however a large portion watch between 1-3 hours, this motivates us to make sure that if our song gets played within their time slot of watching it needs to be a remembered one. The audience who chose none where all in the over 20's bracket therefore they spend most time at work or in the car therefore only a radio is at access.
From our research we have come to the conclusion that we are going to chose R'n'B for our genre and we also understand the importance of our music video. We will look at different Rihanna songs before deciding our final song however we do still want to consider the genre pop therefore we could look at Sia or Adele songs. We need to make our music video stand out however still fit with the song. The next post will allow you to see our son choices.
